OUR PORTFOLIO

Hi undefined, here is our portfolio, hopefully it can be of value to undefined

Why are we sending this to you, undefined?

We know that sometimes you're not ready to get a brand new website and would love someone to take a look at what you've got now and see where you stand. But you only want to work with a company who's knows what they are doing. That's exactly what the step after this is about - A strategy call.

For now our hope is that by seeing our portfolio and the clients we've worked with in the past you will at least consider our team when it comes around to you requiring a new website in the future.

Also at the very bottom of this page I've even go through 6 major elements which make any website great along we key features we recommend to all our clients.

About us

We love websites

Websites are our passion and we hate to see it when they're not as effective as they easily could be for your business, so we're here to help when you need us.

You've had a poor experience so far

We're changing the web industry to where agencies actually take care of their clients and don't just run for the hills once you've paid.

A long term relationship with undefined

It's no secret, we'd love to build your new website, but we believe we should prove we know what we are doing first and then if you think it's a good fit for undefined we take things further on a strategy call.

Our website portfolio, personally

sent to you by undefined

'I'm excited for you to have a good look through the different websites we've created, below.'

- undefined

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

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undefined's website tips

In these tips undefined I cover 6 of the main mental triggers which entice clients to do business with you.

Real life example:

Ok, enough of the talking - let me show you a real life example of how we created some value FIRST on one of our partner's websites (we call all our clients partners as we plan to work and partner with them at least 10 years).

 

In this example, you'll see how Jeff (a leadership mentor) provides training on his website (hundreds of hours in his case) that potential clients can watch first, and then he asks them to reach out to purchase his services.

1. Reciprocation

Ok undefined, let's start with the idea that if you do something for someone first, they almost feel obliged to return that favour.

For example, have you ever been invited to wedding, birthday, social event of any kind as a guest. Then when you are hosting a similar event you feel obliged to invite that person (even if you don't really like them that much) simply because they invited you to their event. (we've all been there)

It's powerful stuff undefined, but I understand you're probably saying undefined, 'sounds great but how does it work for my website and most importantly my business?'

That's the easy bit undefined all you need to do is give value FIRST, a free download, a savings calculator, 'how-to' guide, top tips etc. Genuine value to undefined's potential clients.

Blogs are a great place to start undefined, you can literally put together one or two blogs about your industry which genuinely help a potential client of yours then on your home page, direct them to it. Once they've read it, that's when you'd ask them to reach out to undefined for more help.

At this point you've done it, you've hit the first mental trigger by adding value first, and they feel obliged to return the favour i.e. dig a little deeper into your services, just like you did with the guest you had to invite at your last party.

Think about it in your customer shoes undefined, who are you more likely to do business with, a business like undefined who has already helped you out through a blog, or a company who hasn't?

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

remaining

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

remaining

What our customers have to say

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

remaining

2. Likeability 

It's very likely undefined, that when someone who you truly do like invites you to a party or social gathering you do whatever you can to be at that party, even if it's not convenient for you to get there.

On the flip side, when someone who you don't really love spending time with invites you somewhere, you often think of every excuse NOT to attend. (I'm getting my hair done, I don't have a baby sitter, I'm taking my goldfish for a walk etc.)

When you do these things, your potential customer thinks, 'hey undefined believes in similar ideas to me, they probably understand me, I'd rather do business with them than someone who doesn't.'

And here's the thing, you may be thinking to yourself undefined, 'yeah but what if some of the people who visit my site are put off by what we believe in as a company?'

GOOD! You're here to attract the people who DO. Your worst customers are always the ones who you shouldn't have done business with in the first place because they really didn't understand or align with your business fully.

 

It's ok not to be likely by everyone, I mean look at Apple, plenty of people don't like them and they're still doing alright. 

Real life example:

Again, enough of the talking undefined, 'show me an example' I hear you say. 

A partner of ours The Financial Options Group show who they are, how they do things and why through their extensive about section. Which includes team member bios, company history and more. 

Potential clients reading this get a real feel for the company they may do business with in the future.

The reason for this is, we buy into and want to spend time around people we like. Sound obvious undefined, I know but as a company you must become that 'likeable business'. When you do, your customers will come to you even if you are more expensive.

The best way to do this is to actually be HUMAN throughout your website, show people why the business was started, what your values are, what makes you laugh or inspires you as a company. 

Real life example:

A partner of ours Sundance spas have won multiple awards over the years and so when we created their website website, we wanted to shout about it. 

In fact we created a specific page talking about them as a company and made sure to include the top level industry recognition they've received. 

This allows potentially clients make the decision to purchase from Sundance a lot easier as they are confident the quality of their product is top level. Otherwise, how could they win so many awards?

3. Authority

It's just a fact of life, we listen to Authority figures. I mean think of it this way, undefined who are you more like the take pills from, your doctor or a random chap who approaches you in the street?

We know that we listen to authority figures such as; doctors, lawyers, police officers etc. and in any given situation we are constantly looking to see who the authority figure is so we can take their lead. So within your industry you need to be the company that your potential clients turn to as the authority. 

But how do you do that I hear you ask undefined, well the beauty here is that there are essentially 2 ways to build your authority as a business.

1. By ensuring undefined becomes an authority figure itself:

This is easy, simply put out great valuable content to your audience via a blog, free download etc. and your audience will naturally believe you're an authority because why would you be talking about your subject matter if you didn't at least know something more than they did. You can also simply share awards you've won or show them the work you've completed for previous clients, just like a portfolio. (Just make sure it's good haha)

I hear you saying, yes but I don't have any awards or I just can't compete with my competition or my clients don't let us share what we do for them.

Don't worry undefined, this is where the second way of building authority comes into play.

2. By Aligning yourself with an already established authority figure

Essentially think about athlete sponsorship deals, this is the authority mental trigger working at its best.  A potential buyer of Nike football boots sees Cristiano Ronaldo in the advert and says 'if they're good enough for him, they're good enough for me' and buys without really thinking too deeply about it.

On your website then, its hugely powerful to use logos, endorsements or even testimonials from industry leaders so that potential customers can see you work with the best. Instantly elevating your authority to them.

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

remaining

Real life example:

Campbell Wallace Fraiser is a partner of ours which specialise in personal debt and helping their clients get out of said debt. This is already a sensitive matter and so the language used throughout this website is one of caring, understanding and trust building. 

 

Their clients have potentially already been through a tough time and so sympathetic communication is the most effective for them here.  

4. Consistency

This is the idea that if we have done something before we're a lot more likely to do it again. Examples of this are things like going to the gym, if you've had a gym membership before, it's a lot easier for you to be convinced to resign up. (Well unless you had a terrible experience, but we'll talk about that later) 

When you've already had a membership before, you've already got over the hurdle of potential embarrassment of 'I don't know what to do there, I've not used the machines before, will everyone be watching me' and so you just need convincing of a good price or value. 

On the other hand if you've never been in a gym before all the above hurdles are in the way of you making a buying decision, so it's not enough for someone to sell you on how cheap it is. They have to do a lot more work to get you in the gym as price isn't your only objection. 

With that in mind the way you word things on your website must be congruent with where your customers are currently at in the buying journey of your products. 

Have they bought a similar product before? If so you probably don't need to convince them your industry is worth taking a look at. You can essentially share with them why you are better, faster, cheaper, more valuable etc. You're the missing part they didn't have the last time they bought. 

However, if you are speaking to people who will be potentially buying a product in your industry for the first time, the language you use needs to match where their knowledge level is.

Think about all the reasons your industry as a whole is worth looking at, explain to them how things work in general, the processes, the timelines, the hidden benefits etc.

Then go on to explain why undefined is the right company for them to start their journey with as you will guide them step by step.

Real life example:

Hennerz bets specialise in online gambling, now when it comes to gambling especially on football, every man and their dog seems to be an expert. 

The best way we were able to help Hennerz Bets separate themselves from the crowd was by having their clients send in testimonials and screenshots of bets they'd won. They removes any smoke and mirrors as pure proof is all that's left.

5. Social Proof

It's one thing for you undefined, to shout about undefined from the roof tops but it's 10x better when someone else does and that's exactly what social proof is.

If we see a huge line outside of a shop or restaurant. We want to know what's going on, in fact we don't just want to know what's going on, we want to be involved. We think to ourselves, 'hmm that restaurant must be good'

You see, we as humans have too many decisions to make each day and so we are constantly looking to see what the crowd is doing to help us make those decisions. If your friends rave about a certain restaurant, you are a lot more likely to skip the research on said restaurant and just check it out anyway.

So the goal here undefined, is to show your potential customers that its not just you who thinks undefined is great, but that other people have already bought, enjoyed and benefited from your services or products.

When you include testimonials or a portfolio of previous work, this instantly builds your social proof. I would encourage you to build into your sales cycle and hand over process some form of testimonial request. Just so that you have a constant flow of people saying how great you are. These can then be added to your website. 

One key element to remember is you want to make sure that every type of customer you have is represented testimonials wise. i.e. if you look after large and small companies, that testimonials from both of these business types exists.

The main reason for this is that social proof increases significant when we see similarities in those people offering testimonials. So if someone sees a testimonials for a large company and they themselves are from one, they think 'Ok great, undefined knows how to work with people like us.'

Real life example:

Now to turn to our own website. I mean it's only right that we implement these strategies ourselves right? 

The thing is, we genuinely only have a limited amount of time (and therefore meeting slots) that we can dedicate to a free strategy session where we help clients with their websites. 

 

Previously we didn't announce this and many people would try to book in but would get a message saying "all meetings are full". We would then receive phone calls and unfortunately have to let those people down and say you'll have to wait over a month before we can help.  

No we make it very clear how many slots are available and so those that are really ready, don't miss out. They take action and book in for a free strategy call. 

6. Scarcity

We're onto the final mental trigger now, undefined. It's been a long journey reading through this report and hopefully a valuable one, I appreciate you sticking with me this far.

Now, scarcity is simply the idea that if there is a lack of something we want it more. 

Think of one-off paintings and their price or rare cars. The reason people are will to pay so much is mainly down to the fact they may miss out if they don't.

There are two major ways you can incorporate scarcity into your website, one is if you sell physical products and can only produce a set number each month or week, let you potentially clients know this. If you can only make 10 that sounds pretty scarce and someone on the fence about buying from you is more likely to take action so they don't miss out. 

Another way is through a timer, if you are running an offer (say discounted prices) this may only be available over a given weekend. Again be sure to let the client know this is the case and embed a countdown timer which is easy for them to see.

 

That way if they are on the fence at all, this little mental trigger helps them take the action you know as a business they should be taking anyway without the need of this little conversion increaser. 

So remember if you genuinely have a lack of something (even your time to do something for a client) let this be known as like I mentioned above, undefined when there is a lack of something, we want it more.

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

remaining

More features for undefined's website

Below is an additional list of features that if you ensure are on undefined's website, you are a lot more likely to convert more potential clients.

  • We're in a world of instant gratification. You're customers want answers to their questions fast. Having a live chat allowing them to do this enhances the customer experience 

    Live Chat

  • A solid customer journey allows your customer to know exactly what to do next. You have the ability to guide your potential customer through a specific journey with clear calls to actions of "do this next" 

    Clear call to actions

  • Layout and style is one thing, but if the images used throughout your website are amateur that's going to put potential customers off. High resolution, professional images are best, even if they are stock.

    Professional Imagery

  • It goes without saying, your customers will be visiting your website on their mobile phone at some point. Therefore you need to ensuring your website looks great and is user friendly on all devices.

    Mobile optimised

These should also go without saying, undefined

SSL Certificate

To ensure your website is trustworthy and secure

Contact forms

Easy points of contact for your customers

Social media integration

Embed your social channels directly on your site

Monitor stats

Watch your traffic sources, conversion and page view data

Blog

Share with your expertise with potential customers

Video integration

Showcase your business and services through video 

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Want us to help undefined create an amazing website right now, undefined?

One of our Partner Directors would be more than happy to jump on a completely free strategy session to talk about your current website and how the elements listed on this page can be implemented. 

We only have space for a few FREE strategy sessions each month so book in now to avoid disappointment 

remaining

Want to partner with us?

If you're interested in our partnership and would like to find out some more information, one of our advisors is excited to help.

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